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Saturday, March 22, 2025

#SMWasteFreeFuture : SM Supermalls Advocates for Reducing Waste & Minimizing Landfill Impact

It is not “out of sight, out of mind”; landfills are not just eyesores in remote areas, but they also pose a 
significant health risk to the communities around them and emit a substantial amount of greenhouse gases from decaying food waste. The RDC, or Recyclable, Disposable, and Compostable bins at SM Supermalls, are not only for show but serve as the start of the journey to achieve a net-zero landfill and beyond.




SM Supermalls 'Trash to Cash" recycling market, which successfully gathers over 1 million kilograms 
annually of plastic, paper, and other materials for reuse or recycling. The program aims to reduce solid waste 
pollution and promote a circular economy within communities. SM understands the importance of segregating at the source, and the company does this through partnerships with various companies, such as Trust 
International Paper Corporation for internal bulk paper recycling. The program has avoided landfill waste 
equivalent to the annual waste of more than 3,000 households while ensuring recyclables are properly 
processed.

For disposable, non-recyclable waste, SM Prime formed a joint venture with the Japanese environmental 
solutions company GUUN to establish SM GUUN Environmental Company, Inc. (SGECI). This partnership 
enhances its waste-to-fuel factory to convert non-recyclable waste, like single-use plastics, non-recyclable 
paper, and used rags, into cement fuel called “fluff fuel” to reduce coal usage. The “fluff fuel” produced is then used by eco-conscious cement companies like APO Cement, Holcim, and Taiheiyo Cement in a practice they call “co-processing,” where the ash from the fuel is also used as a cement ingredient, making it an integral part of the waste reduction ecosystem.

In 2024, SM GUUN Environmental Company converted over 6,000 metric tons of non-recyclable waste into 
“fluff fuel,” avoiding the annual landfill burden for 12,000 households. The Department of Environment and 
Natural Resources (DENR) recently visited the facility and recognized its significance to various stakeholders, particularly in the reduction of their carbon footprints and the efficient management of solid waste. 

For compostable waste, SM GUUN is experimenting with a Singaporean system for its malls and hawker 
centers that transforms compostable food residues into landscape soil, achieving over 70% volume reduction 
within 48 hours. This helps create new soil for gardens, parks, and golf courses, thereby reducing the burden 
on landfills and contributing to soil health and urban greenery.

SM has other customer-facing programs on solid waste management, like the Plastic Waste Collection 
program, E-Waste Collection, as well as awareness campaigns for clean water bodies and regular estero and 
coastal cleanup activities. These programs are also done to support the government in promoting responsible 
solid waste management through RA 9004, RA 11898, and similar laws.

With solutions identified, the journey towards SM’s #SMWasteFreeFuture becomes more realistic. It needs the help of everyone--from the proper way we “Bin it Right” to the further development of waste solutions to 
create an ecosystem of recovery and consumption where the word “waste” can be a thing of the past. Let’s do 
our part for the journey to a “waste-free future.”


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